The annual Escape Studios Careers Guide and its accompanying marketing campaign is one of the larger projects I design collateral for. The Careers Guide itself is printed A4 brochure given to prospective and current students alike, as well as optimised for digital reading through Issuu. My third Careers Guide at Pearson College London and Escape Studios, I incorporated a variety of new layout styles whilst ensuring the piece remained consistent with our wider range of materials. Additional assets created by myself for the campaign included various digital advertisements ranging from static imagery to rotating Gif and animated HTML5 banners.
The core information within this brochure details potential career destinations for individuals keen to start a career within the creative industries. Once the copy was finalised it was important that I made the structure as clear as possible whilst keeping the content aesthetically pleasing. The cover graphic itself is inspired by the iconic and recognisable Escape Studios front desk, offering the reader a subtle reference to many individuals’ first experience entering the institution.
Graphic Design (Digital / Print). Motion Graphics.