The “Level Up!” campaign was created to attract a higher number of signups to Escape Studios’ postgraduate degrees including Animation, Game Art and Visual Effects.
I was briefed in creating a new identity to match the campaigns tagline of “Level Up!”. Following some research into our competitors I created a visual style similar to the retro gaming genre phrases such as “Level Up!” are often tied to. I created layered artwork consisting of the brandmark and other top layer assets placed over a high resolution 8-bit style background I created. This allowed me to recreate the artwork into a wide variety of formats such as tall or wide digital advertisements as well as printed materials such as the shown maltese cross direct mail. This piece was sent to prospective leads following their registration of interest in any of the postgraduate courses. The puzzle contents was contained the same creative, deconstructed and packaged and was warmly received judging from the social media interactions we received!
Graphic Design (Digital / Print). Illustration. Motion Graphics.